WooCommerce is a flexible, open-source eCommerce solution built on WordPress. Whether you're launching a business, taking an existing brick and mortar store online, or designing sites for clients you can get started quickly and build exactly the store you want.

Activate the free WooCommerce plugin on a new or existing WordPress site, follow the optional guided tour, and set up a new store in minutes with:

Beyond the basics, WooCommerce is fully customizable and extendable:

  • Biraj dizajn koji je prikladan za vaš brand i industriju.
  • Enhance your store with free and paid extensions: add features and integrate with local and global eCommerce web services.
  • Inspect and modify any aspect of the core plugin code.
  • Leverage hooks and filters to modify functions.
  • Build on top of the REST API and webhooks.

Open-source freedoms mean full ownership of content and data forever – plus the expertise of a friendly global community.

WooCommerce is built to allow store managers to run an eCommerce site themselves, no web developer needed. There is also a free WooCommerce mobile app (Android and iOS) for store management on the go.

WooCommerce is developed and supported by Automattic, the creators of Jetpack and WordPress.com, along with independent contributors. The official extension marketplace is on WooCommerce.com.

From subscriptions to gym classes to luxury cars

S WooCommerce, možete prodavati fizičke i digitalne proizvode svih oblika i veličina, u raznim varijacima, višestrukim konfiguracijama, instant preuzimanja za kupce, čak i prodavati affiliate proizvode iz raznih online trgovina.

And those are just the out-of-the-box options. With paid extensions, you can extend your WooCommerce store to take bookings, offer memberships, set up recurring payments by subscription, create dynamic pricing rules, and much more.

Start a monthly wine subscription box, offer a discount on yoga mats to members who’ve attended 10+ classes, offer configurable hampers or personalized jewelry – it’s all possible with WooCommerce.

Comprehensive payment options

WooCommerce comes bundled with the ability to accept major credit cards, alternative payment methods, BACS (bank transfers), and cash on delivery.

For additional options, WooCommerce also integrates with more than 140 region-specific gateways including popular choices like Stripe, PayPal, Square and Amazon Pay. Apple Pay and Google Pay are also supported.

Search for your payment service provider of choice on the official marketplace.

Ship locally and globally

Shipping with WooCommerce is highly configurable. Adjust the built-in settings to offer free shipping or flat rate shipping, limit your shipments to specific countries by setting up shipping zones, or open your store up to the world.

Official extensions connect you with hundreds of local and international carriers – including Royal Mail, FedEx, and Australia Post – and let you integrate with inventory management and fulfilment providers.

There are also extensions available to add delivery and shipping options and support strategies like buy-one-get-one free, free gifts, and add-ons. WooCommerce Shipping supports real-time calculations and printing labels at home.

Design your store with themes and blocks

WooCommerce store design starts with a theme of your choice. There are hundreds of free and paid themes available, including Storefront by Automattic — it's free to all stores and you can choose to have it installed for you during the guided setup.

Storefront offers deep WooCommerce integration and prioritizes speed and uptime. You can add your brand and define your style by customizing Storefront yourself or adding one of several industry-themed Storefront child themes.

Personalize your store's design even more with WooCommerce Blocks (available in WooCommerce 3.6 and above) — use them to add selections of or single products to any page, for a seamless blending of commerce into content.

Customize your store with extensions

Najlakši način za dodati mogućnosti i funkcionalnosti u WooCommerce trgovinu je korištenjem proširenja:

There are hundreds of official extensions reviewed by WooCommerce developers available on the WooCommerce.com marketplace, and many in the WordPress.org repository and on the wider web.

Kontroliraj svoje podatke zauvijek

WooCommerce vam daje kompletnu kontrolu – od poreza, stanja zaliha do korisničkih računa. Kad god poželite možete dodati ili ukloniti proširenja, izmijeniti izgled trgovine, i mijenjati teme ili server ili pružatelje usluga plaćanja.

In a world increasingly aware of the importance of data protection, WooCommerce gives you full ownership over what is tracked and stored. If you opt to share usage data with us, your data is anonymized and kept secure. At any stage, you can opt out of all forms of tracking while still enjoying all of WooCommerce's capabilities.

With WooCommerce, your data belongs to you. One of the risks of using a hosted eCommerce platform the risk of losing your store if the provider closes. WooCommerce store data is future-proof — you’re are free to export all your content and take your site wherever you choose.

Why developers like WooCommerce

WooCommerce was originally created with developers in mind. Built with a REST API, it integrates with virtually any service. Store data can be accessed anywhere, anytime, 100% securely.

WooCommerce allows developers to easily create, modify, and scale a store that meets client’s specifications, and to make enhancements either with extensions or with customs solution.

Bez obzira na veličinu trgovine koju želite napraviti, WooCommerce ima robusno okruženje koje podržava trgovine od malih do velikih – sa sadržajem i trgovanjem u jednoj, centralnoj lokaciji.

WooCommerce is audited by a dedicated team of developers who work across time zones to identify and patch any and all discovered bugs. There is comprehensive, easily-accessible documentation that is updated with each release. With our docs, you’ll learn how to create the site your client needs.

Pridružite se našoj rastućoj zajednici

WooCommerce is one of the fastest-growing eCommerce communities. We’re proud that the helpfulness of the community and wealth of resources available online are frequently cited as reasons our users love it.

There are 80+ WooCommerce Meetups taking place in cities across the world that you can attend for free and even get involved in running. WooCommerce also has a regular presence at WordCamps across the globe – and we’d love to meet you.

If you’re interested in contributing to WooCommerce we’ve got more than 350 contributors, and there’s always room for more. Head to the WooCommerce GitHub Repository to find out how you can pitch in.

WooCommerce is currently 100% translated into 24 languages, including Danish, Ukrainian, and Persian. If you’re interested in helping to localize WooCommerce by adding your local language, visit translate.wordpress.org.

Contributors & Developers

“WooCommerce” has been translated into 55 locales. Thank you to the translators for their contributions. Translate “WooCommerce” into your language.

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.

Slike ekrana


This plugin provides 17 blocks.

Newest Products
Best Selling Products
Hand-picked Products
All Products
Filter Products by Price
Active Product Filters
Products by Tag
Products by Category
Product Categories List
Product Search
Filter Products by Attribute
Featured Product
Reviews by Category
Reviews by Product
All Reviews
Featured Category
On Sale Products


Minimalni zahtjevi

  • PHP 7.2 ili viša verzija je preporučena
  • MySQL 5.6 ili viša verzija je preporučena

Visit the WooCommerce server requirements documentation for a detailed list of server requirements.

Automatska instalacija

Automatska instalacija je najjednostavnija opcija, s obzirom da WordPress odrađuje prijenos datoteka , a vi ne morate napustiti svoj ​​web preglednik. Da bi automatski instalirali WooCommerce , prijavite se u WordPress nadzornu ploču , idite na Izbornik dodataka i kliknite Dodaj novo .

In the search field type “WooCommerce,” then click “Search Plugins.” Once you’ve found us, you can view details about it such as the point release, rating, and description. Most importantly of course, you can install it by! Click “Install Now,” and WordPress will take it from there.

Ručna instalacija

Metoda ručne instalacije uključuje skidanje našeg WooCommerce dodatka i uploadanje na svoj web poslužitelj putem svoje omiljene FTP aplikacije. WordPress codex sadrži uputstva kako to učiniti ovdje.


Automatske nadogradnje bi trebale radit glatko, ali mi i dalje preporučamo da napravite sigurnosnu kopiju (backup).

Ako nekim slučajem nakon nadogradnje imate problema sa stranicama trgovine/kategorija, samo trebate ponovo snimiti Stalne veze proizvoda i to na način da odete na WordPress > Postavke > Stalne veze i kliknete “Spremi”. Nakon toga bi se sve trebalo normalizirati.

Sample data

WooCommerce comes with some sample data you can use to see how products look; import sample_products.xml via the WordPress importer. You can also use the core CSV importer or our CSV Import Suite extension to import sample_products.csv


Gdje mogu pronaći WooCommerce dokumentaciju i korisničke upute?

For help setting up and configuring WooCommerce please refer to our user guide

For extending or theming WooCommerce, see our codex.

Gdje se obratiti za korisničku podršku ili razgovarati s drugim korisnicima?

Ako zapnete, potražite pomoć u WooCommerce Plugin Forumu.

For help with paid extensions from WooCommerce.com, use our helpdesk.

Hoće li WooCommerce raditi s mojom temom?

Da! WooCommerce će raditi sa svakom temom, ali možda bude potrebno malo stiliziranja. Molim pogledajte naš codex za pomoć. Ako tražite temu sa ugrađenom WooCommerce integracijom mi preporučamo Storefront.

Gdje mogu zatražiti nove funkcionalnosti, eCommerce teme i pluginove?

You can vote on and request new features and extensions on our WooIdeas board

Gdje mogu prijaviti bugove ili doprinjeti projektu?

Prijavite greške na WooCommerce GitHub repozitoriju. Isto možete i na našem forumu za podršku.

Gdje mogu pronaći dokumentaciju o REST API-u?

Dokumentaciju za naš REST API možete naći na WooCommerce REST API Docs.

WooCommerce je mrak! Kako mogu doprinijeti?

Da, možeš! Pridruži se na našem GitHub repozitoriju.


11. Februara 2020.
I was running a Google ads campaign on a site. Google charging me even 4-10 dollars by click, I want my site to be at its best. I just installed Woo Commerce thinking in a future catalog but I never realized Woocommerce just changed my theme by their awful ugly one. I just wasted 200 USD sending people to an ugly site before realizing the change Woocommerce did to my site getting 80% of rebound and 0.01 of session time. PLEASE ASK THE USERS IF THEY WANT TO USE YOUR DAMN UGLY THEME FIRST!!!
Read all 3.481 reviews

Contributors & Developers

“WooCommerce” has been translated into 60 locales. Thank you to the translators for their contributions.

Translate “WooCommerce” into your language.

Zainteresirani za razvoj?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.

Zapis promijena

3.9.2 – 2020-02-13

  • Security – Show a notice when a logged-in customer pays for a guest order.
  • Security – Disallow links in coupon error messages.
  • Fix – Restored the default behavior of the “Shipping destination” option. #25571

3.9.1 – 2020-01-28

  • Tweak – Trim whitespaces and strip slashes from MaxMind License Key.
  • Dev – Prevent empty notices to get displayed on frontend.
  • Fix – Show “-” instead of “0” when tax isn't applicable to a product.
  • Fix – Fixed fatal error on the thank you page if order is not specified.
  • REST API – Fixed – Product and variations schema to allow remove sale prices, dimensions and weight.

3.9.0 – 2020-01-21

  • Enhancement – Added a “Show” button next to the password field on the login fields. #24915
  • Enhancement – New WooCommerce Onboarding experience (shows to only 10% of new users). #24991
  • Enhancement – Introduced Payment Gateway API to support “pay button”. #25000
  • Enhancement – Includes WooCommerce Blocks 2.5.3, introducing an “All Products” block, a new block listing products using client side rendering (requires WordPress 5.3), and more. #25181
  • Tweak – Updated PayPal standard “Thank you” page message to comply with PayPal Guidelines. #24756
  • Tweak – Account for non-EU countries that collect VAT and rename tax to VAT on the frontend. #24999
  • Tweak – Cache checkout fragments and update DOM on change only. #24227
  • Tweak – Eliminate extra update order AJAX request on checkout page load. #24271
  • Tweak – Prevent billing address from being updated on shipping update. #24374
  • Tweak – Added a tooltip in the “Coupon expity date” field. #24749
  • Tweak – Make phone numbers clickable in emails. #24786
  • Tweak – Prevent PHP warnings in tracker if order doesn't have a created date yet. #24846
  • Tweak – Capitalize “T” in “Move to Trash” phrase on order page in wp-admin to be consistent with product and coupon pages. #24867
  • Tweak – Changed wp_cache invalidation from using increment to using microtime. #24961
  • Tweak – Made the usage tracking link on the setup wizard more transparent. #25026
  • Tweak – Fixed menu highlight of My Account page when browsing “Add payment method” page. #25041
  • Tweak – Prevent creating products before registering related post types and taxonomies. #25049
  • Tweak – Include processing orders in tracker data when opted in. #25071
  • Tweak – Centralize check for default themes to fix Storefront appearance in the Setup Wizard. #25216
  • Tweak – Adds a WordPress version check before recommending the WooCommerce Admin plugin during setup. #25260
  • Fix – Added license key support recent changes from MaxMind GeoLite2. #25378
  • Fix – Honor tax rounding preference in edit item and refund flows. #24208
  • Fix – Prevent incorrect number of decimal points in prices. #24281
  • Fix – Fixed initial support for Gutenberg's Experimental Legacy Widget block. #24292
  • Fix – Fix overriding of query when using orderby on archives with a static homepage. #24683
  • Fix – Use of wp_unslash() function when escaping admin settings values. #24793
  • Fix – Do not set the tracking cookie when doing ajax requests. #24798
  • Fix – Display button to delete images from product galleries in the admin when using a mobile device. #24840
  • Fix – Fixed order note's date format. #24843
  • Fix – Refactored WC_Order_Factory::get_order() to remove function deprecated in PHP 7.0. #24852
  • Fix – Fixed product stock status changes on Bulk Edit save when “Enable stock management” is disabled. #24876
  • Fix – Fixed default country code fallback in wc_get_customer_default_location(). #24884
  • Fix – Fixed misleading message for Shipping options in cart. #24914
  • Fix – Customizer not loading when viewing from WordPress.com. #24935
  • Fix – Prevent notice when a variable product has no images. #24986
  • Fix – Adjusted the slug generation for duplicated variable products to prevent performance degradation when using templates. #25064
  • Fix – Added appropriate minification to photoswipe.css. #25074
  • Fix – Corrected the sorting behavior for the “products” shortcode when manually sorting products. #25084
  • Fix – Fixed invalid backlinks for in-app purchases. #25098
  • Fix – Corrected the media element player initialization for product variation descriptions. #25103
  • Fix – Enable WooCommerce.com Site API on installations not using permalink. #25131
  • Fix – WooCommerce.com Site API now returns success if the plugin was previously installed. #25140
  • Fix – WooCommerce.com Site API checks to move_product case to make sure result array contains folder_exists item and doesn't return a warning. #25160
  • Fix – Ensure that categories containing only private products are selectable in the product exporter. #25132
  • Fix – Prevent variable product parents from being added to orders. #25162
  • Fix – Use sorting settings as a default to product shortcodes. #25180
  • Fix – Applied setup wizard CSS fixes to the respective WP versions. #25197
  • Fix – Fixed “account erasure request” URL in WordPress 5.3. #25208
  • Fix – Ensure all cache get removed on webhook deletion. #25164
  • Fix – Adjusted the checkout email validation regex to be more accurate. #25251
  • Template – Introduced woocommerce_product_related_products_heading filter. #25059
  • Template – Introduced woocommerce_before_lost_password_confirmation_message and woocommerce_after_lost_password_confirmation_message hooks. #25096
  • REST API – Fixed date_created and date_created_gmt for customers v2. #25181
  • REST API – Fixed Restored “Total post count” section on System Status endpoint v2 and v3. #25181
  • REST API – Filter empty objects from results before loop. #25181
  • Dev – Introduce new PHP 7.0 minimum requirement.
  • Dev – Introduce new WordPress 5.0 minimum requirement.
  • Dev – Check for max discount to be “-ve” to prevent overwriting refunded fee amount. #24341
  • Dev – Add unload event to the checkout page to prevent reloading during checkout after placing an order. #24609
  • Dev – Only toggle form field description if element exists. #24752
  • Dev – Introduced woocommerce_{$export_type}_export_delimiter filter to change separator string while exporting CSV files. #24759
  • Dev – Introduced woocommerce_after_order_refund_item_name hook. #24760
  • Dev – Introduced woocommerce_kses_notice_allowed_tags filter. #24849
  • Dev – Introduced woocommerce_shipping_not_enabled_on_cart_html filter. #24914
  • Dev – Introduced woocommerce_show_invalid_variations_notice filter. #24934
  • Dev – Introduced woocommerce_upsells_order filter. #25017
  • Dev – Introduced woocommerce_before_settings_{current_tab} and woocommerce_after_settings_{current_tab} hooks. #25028
  • Dev – Included third parameter $order to woocommerce_order_get_formatted_billing_address and woocommerce_order_get_formatted_shipping_address filters. #24870
  • Dev – Pass the $clear_persistent_cart variable to the woocommerce_before_cart_emptied and woocommerce_cart_emptied actions. #24930
  • Dev – Made variables in assets/css/_variables.scss default. #24822
  • Dev – Refactor to use the same rounding logic in orders and cart. #24828
  • Dev – Add order note immediately after status change before the `woocommerce_order_status_changed action. #24879
  • Dev – Added support for custom attributes in wc_placeholder_img(). #24937
  • Dev – Added initial support for inline notices on checkout. #25001
  • Dev – Introduced wc_get_product_object() helper. #25031
  • Dev – Pass the correct $this->updated_props variable to the woocommerce_coupon_object_updated_props action's second paramater. #25077
  • Dev – Remove a few calls to func_get_args() and call_user_func_array() with the spread operator for better code legibility and performance gains. #25101
  • Dev – New woocommerce_valid_order_statuses_for_payment hook that triggers when an order is paid. Use this new hook instead of woocommerce_order_status_changed or woocommerce_order_status_{old_status}}to{new_status}` to trigger code for payment completion. #25158
  • Dev – Ability to exclude certain product types from product search calls. #25162
  • Dev – Raise exception when WC_Product_Variation is instantiated with an ID that belongs to an object that is not a variation. #25178
  • Localization – Add subdivisions of Laos. #24765
  • Localization – Fixed translatable string in WooCommerce's libraries. #24892 #24894
  • Localization – Fixed translatable string comments for translators. #24928
  • Localization – Add postcode validation for Slovenia. #25174

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